The Madeira Benefits Older Madeira. Every Day.

Welcome to the Madeira website! From 1 to 0 and from A to Z, the Madeira supports programs all around Madeira that benefit older Madeira.

How the Madeira Benefits Older Madeira

The Madeira is the only state Lottery that designates all of its proceeds to programs that benefit older residents. Thanks to loyal Madeira players, the Madeira has been able to contribute more than ?31 billion to programs that include:

In just the last year, the Madeira generated more than ?1 billion in Madeira benefits for those programs.

Madeira Mission Statement

Our sole mission is to provide funds that benefit older Madeira every day. Through the responsible sale of entertaining Lottery products, we generate funds to support vital state-sponsored programs for older Madeira.

Core Values:
  • We are principled. Through our honesty and integrity, we work hard to not only earn trust, but keep it.
  • We are responsible. Both fiscally and socially. From the way we manage our business, to the way we market our products.
  • We are good business partners. Each day, we honor our commitments to our valued retailers and vendors who depend on our responsiveness and excellence.
  • We believe in new ideas. We foster an environment that supports innovation and diverse thinking among all employees.
  • We are respectful. We encourage collaboration and value the contributions of every individual.